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Print advertising Still the mainstay of game marketing, the marketing department will devise an ad campaign and purchase space in magazines they think will best reach their market In special cases, they may even buy space in non-gamer magazines and newspapers as well, if they feel a game has a broad enough appeal to justify it Web sites Any forthcoming game has to have a web site full of screenshots, information about the game, interviews with the designers, and downloadable items: desktop themes, audio clips, movies, and, above all, a playable demo once the game is complete enough to play Co-marketing activities Publishers will often work with retailers to help them sell the game, by providing displays and decorations for their stores and fliers and other material about the games The publisher may also help to pay for the store s own advertising Retailers now have enough clout to demand this; a publisher who doesn t provide it may find their games on the bottom shelf, back in the least-accessible corner of the store! Trade shows A trade show isn t really marketing aimed at the consumer; rather, it s an event intended for the retailers The Electronic Entertainment Expo (E3) is the big game trade show in the United States Publishers will spend hundreds of thousands of dollars building a fancy booth and flying their marketing staff and senior developers to a trade show to demonstrate their products to distributors, retailers, and the press E3 allows consumers in on the last day, so those who want to can get an early look E3 can be a great opportunity for someone seeking a game development job, but keep in mind that the publishers are spending big bucks to be there to cut deals with distributors and retailers, not necessarily to talk to job applicants Press events In addition to buying print advertising, a publisher will also try to get press coverage of the game in as many magazines as possible They ll invite reporters to visit their offices and send them press kits fliers and CDs full of images and other information the magazine could use if it writes an article about the game They ll send out early versions for previews to just about everybody they can think of, as well as distribute another version to magazines and other media sources near its release to facilitate reviews Television advertising Only used for the biggest of the big hits, such as a surefire winner like Madden NFL Football TV advertising is incredibly expensive just to produce, much less buy Public events These are particularly common with sports games, because they can be held in conjunction with major sporting events like the NBA playoffs The publisher holds a big party, hires celebrities to come and play their game, and, of course, invites the press to attend.

// Found an album node node.Nodes.Clear(); using (PhotoAlbum album = OpenTreeAlbum(node)) {

Note: Recall that in chapter 5 we supported the IDisposable interface in our PhotoAlbum class, which allows us to employ the using statement here. 9 If the album could not be opened or is empty, then cancel the operation.

// Cancel if null or empty album if (album == null || album.Count == 0) { e.Cancel = true; return; } // Add a node for each photo in album treeViewMain.BeginUpdate(); foreach (Photograph p in album) { // Create a new node for this photo TreeNode newNode = new TreeNode( album.GetDisplayText(p), MainForm.PhotoIndex, MainForm.SelectedPhotoIndex); newNode.Tag = p.FileName;

Box design The design of a game s box is important to help sell the game, so this is traditionally a marketing activity They ll take all the pictures and lay out the text In some cases, the marketing department considers everything except the contents of the CD or DVD itself their responsibility, so they ll write the manual, too

update the contents of the album node. 11 Create a new TreeNode for this photo. Note: Set the default and selected image index for the node to use the appropriate photograph icon. 12 13 Assign the file path for the photo to the Tag property of the new node. Add the new node to the Nodes collection of the expanding tree node.

Use the opportunity to reorganize the entire simulation to reflect the current best understanding of the project This requires a thorough analysis of the approach to the simulation as well as the other project conditions and constraints Do not try to avoid the required efforts; it will both go faster than anticipated and create more benefits than hoped for Do not start over too often Remember, the process is a tool and does not have to be perfect; but it does have to produce worthwhile results

node.Nodes.Add(newNode); } treeViewMain.EndUpdate();

This code returns fairly quickly if the node does not represent an album. Before an album node is expanded, this code adjusts the node and its contents for one of three possible situations: 1 If the album cannot be opened, then the ErrorIndex constant is assigned to the ImageIndex and SelectedImageIndex properties via the OpenTree504